ABOUT THE PROJECT

Designer: Marlou Breuls
Film: Studio Selvedge
Model: Alina Cherney
Make up: Florine Koenen
Music: Tim Coenen
Animation: Tim Frijsinger
Illustrations: Tesse de Graaf

To close out opening night, Future Generation will take a look into the future with The Painting. The idea behind this show is that today is the beginning of tomorrow, it’s a blank page that we can fill with our own dreams, colour in with hope and give shape with belief. The present creates tomorrow and it must be cherished. Nine promising designers have been charged with giving their own white canvases shape and direction. One of them was Marlou Breuls.

OUR ROLE

Studio Selvedge together with designer Marlou Breuls came up with this visual fashion film featuring her mini-collection The Painting. The idea was not to make it too cute and styled but a bit rough around the edges with some twists compared to a “normal fashion shoot”. Combining several techniques like film, stop-motion animation and illustration to create this fashion film promo

Studio Selvedge’s also had to follow designer Marlou Breuls around all afternoon capturing the backstage hustle and bustle. Showing her making last minute adjustments, dressing the models and overseeing the make-up and dress rehearsal. With in the end the show and the celebration of a job well done.