Rain Couture AW ’17 BRAND VIDEO


Rain Couture is a small up and coming label that designs waterproof designer outwear with Fair Labour. It has a boutique at the 9 streets in Amsterdam (9 straatjes) and is owned by Daphne Gerritse. This is their brand video which is also apart of their kickstarter campaign for the AW17 look, trying to directly connect to their customer, cutting out the middle man


Studio Selvedge’s job was to write the scripts for the different settings you can use this all weather, all season coat for. And then with the help of Rain Couture’s team we filmed it in Amsterdam and edited it. It’s a journey through different settings where it shows off the features of all coats that are in the video. There is also a voice-over version but that is only found on their kickstarter page for which it is intended.